The platform debate never dies — and for good reason. The right choice between Shopify and custom WooCommerce can mean the difference between a store that scales effortlessly and one that becomes a technical liability as you grow.
When Shopify Wins
Shopify is unbeatable for speed-to-market, reliability, and out-of-the-box conversion optimization. If you’re doing under $1M/year and don’t need deep customization, Shopify Plus is the pragmatic choice. The ecosystem of apps handles 90% of use cases.
When Custom WooCommerce Wins
Complex B2B pricing, custom checkout flows, deep ERP integration, multi-currency with localized tax logic — these scenarios demand WooCommerce’s flexibility. Yes, it requires more engineering investment, but the total cost of ownership over 3+ years often favors WooCommerce for high-complexity stores.
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